Analysis, Planning & Tactical Strategy

What do you need to know for your web marketing to be successful?

When we design and build your website, we think it's smart to incorporate the big picture of your online business strategy. We take the time to listen to you and find out:

• Who is your target market or audience?
• Who are your competitors? What are they doing? Are they successful?
• Which products or services do you want to push?
• Which keywords do you want to get to Page One of Google for?
• What do you need to know for your marketing efforts to be successful?
• Will your visitors come from Google? Social media? Or pay-per-click advertising?

The answer to these questions will provide you with a clear tactical strategy for not only your actual website design, but your overall online presence encompassing social media, paid advertising, email marketing and other online and mobile platforms such as the iPhone and iPad.

Our content management system, inSite, includes the tools necesariy for you to learn, analyse and monitor your site's visitors and traffic sources using our built-in Google Analytics reports to help give you the information you need to help you write more meaningful content, reach more visitors and increase traffic.

Site Structure, Navigation and Content Management

A large part of your online strategy will be all about your site structure and how best to work your content to boost sales conversions. We'll work collaboratively with you to ensure your website's usability aligns with your higher business goals:

• Make it easy for your customers to find important information.
• Make site navigation simple and easy to use.
• Boost your contact database and client engagement.
• Make it easy for your customers contact you or buy your product.
• Create an engaging information hierarchy and site architecture.

Want to find out how you can land more customers from your website? Call us on 03 9016 5416 for a free chat about your online business strategy.