Google Analytics

Extend and improve your site's content with Google Analytics, and help increase new site traffic

Your web site is constantly evolving, with fresh new content to keep visitors informed and up to date. But how are your visitors using your site? What content are visitors searching for? How long do they stay on your site? Learn more about your visitors with Google Analytics, Google's enterprise-class web-based analytics solution.

You can then use your analytics as a foundation for writing new content, improving your keywords and metadata, and help drive more traffic to your site.

inSite features built-in Google Analytics reports to give you fast access to commonly viewed data. inSite automatically and regularly updates its data from Google to keep you up-to-date.

Analytics in your Dashboard
Take a quick look at your statistics with every log in with clear analytics on your Dashboard.Keywords Report
Learn what keywords visitors are searching for to find your site - and then what they do when they reach your site.Traffic Sources Report
Where are your visitors coming from? The Traffic Sources report clearly splits your sources so you can see where your visitors are finding you.

Google Analytics is an incredibly powerful and invaluable tool for your site, and offers pages upon pages of statistics about your site's visitors - however, for newcomers, it can be overwhelming and confusing.

inSite features a selection of reports to give you quick, easy and clear access to commonly requested statistics - and you can view your latest stats without leaving inSite. You're able to keep an eye on:

• Content Statistics
  Track page views, time on page and bounce rates for your site's pages
• Keywords
  See what your visitors search for to find your site
• Traffic Sources
  Find out where your visitors are coming from
• Visitors Statistics
  Get a quick look at your site's statistics, as well as visits over the past month
• Visitors Technical Profile
  Learn more about your visitors, including what browser and operating system your visitors are using

Content Report
What is popular on your site? What is not popular? Do your visitors find what they're looking for quickly? Let the Content Report help you discover the answers to these questions, and more.Visitors Report
Monitor your site's visitors over the past month.Visitors Technical Profile Report
You use a Mac. But what do your visitors use? Use the Visitors Technical Profile Report to see what your visitors use to browse your site.

Just because Google Analytics is built into inSite doesn't mean you can't take advantage of the full power of Google's own interface - you can still log in to Google Analytics to complete more complex and advanced tasks.

To find out how dc Multimedia and inSite can help you improve your site's content and discoverability, give us a call on 03 9016 546.