Blog: our latest tasty thoughts

To help successfully run a professional business, you need to have a professional image that the public can see. Now, think outside the square - I'm not just talking about what you wear to your business meetings and how you look for your business – but how your business appears to others.

How many times have you been driving around to see a brand new car covered with flashy branding advertising their business, only to have their contact details consist of a free email account, such as "@hotmail.com"?

With all of that money invested in the branding on their car, for a fraction of that cost they could also get their own business-branded email address.

Don't get me wrong - there’s nothing wrong with free email services such as Hotmail or Gmail for personal use, or even your "free" account from your Internet Service Provider, however they don't give off the best professional image for your business.

So take the opportunity now to separate your business email from your personal email. This will make it much easier for you to build your professional business image, and still give you the freedom to enjoy your personal email account for your personal emails to friends and family.

Just because you have one domain name doesn't mean you can only have one email address. All of your business emails would end with @[yourdomain], but you are able to create many "to" addresses, such as info@ or sales@, as well as creating individual accounts for all of your team.

This gives you the ability to create a professional email appearance across your business, and enables all of your team to help build and strengthen this image to your email recipients.

By using your own domain name for your business email, you create a strong and unified appearance to your customers across all of your team in your business. Even if you're small and starting out, having a professional and business email address is a must-have.